When should you start PR for an ICO?M
Media mentions about an ICO project help build the right opinion about the project among potential clients, since they will view the information as trustworthy. This is why it is very important to launch a PR campaign in the media long before the planned offering date. The nature and format of ICOs require the constant generation of positive news events around the project, since that is directly correlated with the level of interest from investors and, consequently, the capitalization level. For this reason, the view that the media should only be used as a marketing tool for the initial promotion of a company’s ICO misses the mark.
Creating a media plan
An ICO’s media plan refers to a framework for interacting with the media when it comes to promoting the project. Such a plan must be formed using the following factors:
Preparing expert content
The norms and laws of consumer behavior also apply to participating in a company’s initial coin offering. Before parting with their own money, investors will always check readily accessible reviews, think pieces, and commentary on the project. And even if no one trusts reviews on topic-specific forums anymore, “neutral” expert evaluations are still being used as a source of information, which is why collaborating with recognized, high-profile experts and topical resources on promotion has only become more relevant with time. The contents of a think piece, its main thrust, and methods of influencing the audience’s opinion are put in place by experience copywriters, which increases the effect of expert content, since they write in a neutral style that elicits in the audience an impression of complete objectivity.
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