Creating thematically appropriate content is an integral part of the PR campaign for an ICO project for several reasons.

First of all, properly written and targeted textual and graphic content helps create the right image for the project in investors’ eyes. And the impressions and associations needed for promotion are created not just for the project as a whole, but also for its founders, which is a stimulating factor for personal PR.

Second, using properly compiled information in terms of semantics and contents favors its inclusion in search results.

What’s Included in the Service?

Writing professional content always involves the creation of original and unique texts. The strategy for the PR campaign is crafted by experts, based on an analysis of the situation as its stands. At times, it can be much more effective to adapt previously written information for a specific situation and audience. The preliminary phase also includes organizing existing information and a standard fact-checking process. This is because if expert content featuring the promoted project’s brand is written on the basis of inaccurate or outdated information, the company’s image will take a serious hit. The copywriter working with the material will thoroughly verify the accuracy of the information.

After preparatory work is complete and an individual media plan is approved, professional copywriters will move to preparing the content itself. It is important to understand that this does not just come down to articles and presentations about the ICO project; the content-creation plan can also include:

Infographics, video, and other forms of graphically organizing information
Preparing materials for in-person meetings
Developing content for the ICO’s road show

Who Are the Authors?

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Expert content is developed by experienced, narrowly specialized copywriters who, in addition to being sufficiently knowledgeable in ICO and experienced in working with investors, have an advanced level of mastery in common subject areas related to the projects that initiate the order (fintech, trading, IT, medicine, education, etc.). This is why there will be no doubt about the quality of the work and the proper use of subject-specific terminology.

All the content is checked by an outside copywriter for logical and technical errors and inconsistencies.

Why Not Do This Yourself?

Like any other element of an ICO PR campaign, expert content requires a high level of knowledge and experience in the client’s sphere of activity. When it comes to informational support, semantic problems (spamming, insufficient optimization for search, etc.) and logical inconsistencies (inaccuracies, omissions, etc.) are both common errors. The first category of errors can result in the information being filtered out by search engines, and the second can cause a loss of trust among experts and investors. Neither situation is desirable, and in effect, if any such error arises, given strict time pressures, the entire PR campaign might as well be called off.

As was said earlier, time is the main and most valuable resource in an ICO project, for which reason an outsourcing-based relationship with copywriters is advantageous not just in terms of text quality, but also to save the time that would have been wasted on routine work.

Additional Services

Writing expert content has little value without top-notch promotion. You can buy a service from us to place your content with media outlets. We can also work with blogs and media outlets under a special project framework, with an individualized placement format.

In addition, you will have a much higher chance of securing the desired amount of investment without getting caught up in regional or language considerations. The larger the audience of potential investors that the campaign can reach, the higher the chances of reaching your investment goals in the pre-ICO and ICO phases. This is why we recommend looking into translating your content into 8 languages, using native speakers with subject-specific knowledge and copywriting experience.

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