What Are ICO Trackers? How Do They Work?

Trackers contain information about planned company ICOs. The appearance of the corresponding tracker entry is equivaent to an official announcement that an ICO process has started.

First of all, trackers serve as the primary method for interaction between the offering’s initiators and potential investors. They allow for direct interaction, and if company representatives react to feedback in a timely manner, that can significantly increase trust on the part of the cryptocurrency community. Second, don’t forget that an entry in a tracker catalog is yet another mention of the brand in a place visited by many millions of people that can be considered as part of the target audience. And third, a link to the official website from a topically-relevant resource noticeably improves the quality of external links, leading to the company website occupying a higher position in search results.

How trackers work

The catalogs contain data on the dates of the ICO and Pre-ICO, including information about the organization, the baseline capitalization, platform where the ICO will be conducted, and what percentage of the target crowdsale value has been raised. The process for the company to interact with the ICO catalog consists of the initiator’s representatives filling out the registration form. The tracker’s experts moderate the application, after which they decide whether to post the entry or not. ICO catalogs can be free or not: some even offer the option to pay for positioning at the top of the list, which, of course, significantly improves crowdsale results. So the methods for being added to tracker lists will be different for each organization, and the cost, timeline, and pattern of interaction will directly affect the cost of the service.

How to choose platforms

In theory, all accessible platforms could be used: it’s simply a matter of the budget and time that the company’s marketing department has to work with. The pool of resources to be used for promoting the ICO is typically chosen on the basis of three factors:

How frequently the tracker is visited
The typical length of time required for the entry to be moderated and added
The cost of making the entry

Top 5 ICO Trackers

The table below shows the best 5 cryptocurrency catalogs with estimated monthly visitors, as reported by the agency SimilarWeb

Name Average Monthly Visitors
in 2017 (millions)
CoinGecko 12,7
The Cointelegraph 9,6
TokenMarket 1,6
ICOBench 0,8
ICODrops 0,7

Why is it better to turn to a professional than do this yourself?

An ICO promotion plan centered around placing information in a tracker may not, despite the simplicity of the process, bring about the desired, since the likelihood of error is very high. The choice of platforms must be made based on individual characteristics. And it’s a matter not just of the cost of the service to enter data about the expected ICO, but also of the trackers’ operating methods and application acceptance standards. Only experienced specialists can ensure:

  • An optimal timeline for submitting applications, based on standard moderation times, set up such that information about the upcoming ICO is published on all the resources at approximately the same time. This ensures that the information about the crowdsale is available for as long as possible, thereby increasing the volume of investment.
  • A minimal percentage of rejections and delays in publication that could be caused by errors in application submission.
  • An optimal structure of ICO catalogs used so as to maximize the level of investments secured, whatever the budget.

It is important to understand that being entered in trackers is a rather tedious and labor-intensive process. Of course, people within the team could also post the information, but given the limited time available in the run-up to an ICO, it is best to entrust that to a team of professionals.

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